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My Thoughts
As is customary with most blogs, earlier posts will be archived here under My Thoughts.
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For Mature Age vehicle purchasers -- Step 1: Search the Internet.
How long will it take before Australia’s Vehicle Manufacturers and Distributors recognise the importance of their Internet presence in winning over the most financially qualified constituency – the Mature Age consumer, the over 55’s, the Boomers and beyond?
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Marketing to Boomers? Here's the latest "screen" scene -- TV is "Booming"!
The just released US$ 3.5 million year long Video Consumer Mapping Study, conducted by the Nielsen-funded Council for Research Excellence, has dispelled several popular notions about video media use by US consumers, which should be of great interest to all local marketers wanting to communicate with Australian Boomers and beyond.
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Retirement Relocation Stimulus Package
In all the marketing activities developed by operators of Australian Retirement Communities ( regardless of the location or style of the property, or the financial capacity of the targeted residents ), the target niche with the highest potential ROI appears to be consistently ignored.
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Marketing Accommodation Options to Mature Age Australians.
My previous blog post with the provocative title “The End of Retirement Villages? Yes Please!” has generated a few robust responses from Australian providers of community-style accommodation for the 55+’s – which they choose to market as “Retirement Villages”.
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The End of Retirement Villages? Yes Please!
Whenever I evaluate the market positioning of operators in what is known as Australia’s Retirement Village Industry, I’m reminded of the old Turkish proverb which recommends “No matter how far you have gone down the wrong road, turn back.”
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Why Mature Age Australians?
Why mature age Australians?
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Shared Living Arrangements--the next bite of the elephant.
Following on from our previous post, which opened up discussion on the many potential versions of Shared Living Arrangements, this is intended to develop further thought on the options which fall under this definition, and the categories of potential conflict.
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Shared Living Arrangements--too hard?
When weighing up all the potential contributors to providing the housing wants and needs of Senior Australians over the next 20 years or so, the topic with the greatest potential contribution, and the longest list of problems , is Shared Living Arrangements.
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What way do we push Seniors Housing?
Houston, we have a problem! I find myself agreeing with the Federal Government…nearly.
To view other thoughts, search the archives via the tags on the right.
