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Articles
In addition to the blog posts and responses, we provide access to Articles written by Graeme Smith and other well-credentialled contributors.
If you are willing to write and submit an Article on any aspect of marketing or selling to Australia's Boomers and beyond, or with a more international flavour, we would be delighted to receive it.
Alternatively, if you wish to submit a comment on any of the following articles, please do so at the bottom of any full article.
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Word of Mouth Vs Word of Mouse
Communicating with mature age consumers…….
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Brand Development and Brand Positioning
There is one fatal flaw in all of the work done since the 1950's on the topics of Brand Development and Brand Positioning. At the core of the combined knowledge amassed over the last 50 years or so is a consensus on the steps necessary to develop and position a Brand:
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Competitive Advantage
Are there any fishing experts reading this?
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The Reality of Encore Careers
The world's largest and most active Association representing the ageing population is AARP International - with 39 million members.
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Housing Options for "Healthy, Wealthy & Wise" Boomers
Fact: 75% of Australia's Baby Boomers see themselves in full or part time paid employment beyond age 65.
