About

Born in late 1945, Graeme qualifies within the accepted definition of Baby Boomer.

Throughout his career in business, Graeme has been aware of his position just in front of the biggest population wave in mankind's history. Aware also of the social impact caused by Baby Boomers as they "rewrote the book" for each age they passed through.

Since 1993, Graeme has increasingly targeted the consumer behaviour of mature age Australians to hone his expertise in:

• Marketing Strategy and Tactics
• Brand Development and Positioning
• Niche Marketing
• Sales Effectiveness
• Talent Retention

See Graeme's site at www.SeniorCoach.biz

Graeme also specifically targets Senior Golfers with his other commercial interest at www.SeniorGolfExchange.com. This activity is real world continuing education on his commitment to niche marketing and his knowledge of mature age consumer behaviour.